Creative Director – Strategy, Events and Brand
I turn briefs into experiences people don’t forget.
Hello, Inessa here!
📍 Based in Singapore, open to relocation (AU, SP, IT)
12 years conceiving and delivering events, campaigns, and brand activations — from a 500-pax DBS employee festival to a FedEx AMEA office launch. I love the puzzle of a brief: pulling it apart, finding the unexpected angle, and making it land.
Currently building Wild Card, a creative consultancy.
How I Think
Give me a brief and I treat it like a puzzle gift.
I take it apart — the audience, the tension, the thing they’re not saying — and rebuild it into something that creates a real moment between a brand and its people. Whether it’s an internal employee festival, a product launch, or a year-long campaign, the goal is the same: make it feel like it was made specifically for them.
What I Bring
Event Concepts & Experiences
Designing the full experience from the ground up. Theme, flow, emotional arc and all the details in between. From ideation and concept decks through to production briefs and on the ground execution.
Activations & Campaigns
Building the mechanic that gets people to show up, participate and remember. Integrated campaigns, brand activations and launch strategies that connect with people rather than just communicate at them.
Sustainability Campaigns
Embedding real purpose into events and campaigns without the greenwashing. Strategy and execution for brands that want their sustainability message to actually mean something.
Brand & Marketing Strategy
Defining what a brand stands for and making sure everything looks, sounds and feels like it. Visual identity, art direction, brand guidelines and content that holds together across every touchpoint.
Brands I’ve Worked With
A Growing Interest
I’m drawn to the way food creates moments.
How a meal can be a campaign, how a dining experience can be a brand story, how the rituals around eating reveal everything about who we are. I’m exploring how my strategy and experience design background can translate into the food and hospitality space — and yes, I’m doing this partly in collaboration with my partner, who happens to be a fine dining chef.
Work With Me
1
For Employers & Recruiters
Open to creative strategy, experience design or campaign roles. Full time, contract or short freelance projects. If the work is interesting, let’s talk.
2
For Brands & Clients
If you need new ways to connect with your audience, Wild Card can help. Head over and let’s explore what’s possible.
3
For Collaborators
Founders, creatives, marketers, entertainers, vendors — if you think we’d make something good together, find me on LinkedIn.
Say Hello
My inbox is always open. Don’t be a stranger.
Inessa L. 
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