About the Project

As a leader in long-read sequencing technology, PacBio was looking to not just exhibit, but to spark deeper engagement with attendees. With competitors crowding the expo floor, the challenge was to create a standout presence while expanding their brand touchpoints throughout the city.

The Solve

We leaned into PacBio’s vibrant sherbet-toned brand palette to design a visually arresting booth that turned heads across the expo hall. Beyond the venue, we took the brand to the streets of Melbourne with billboard walkers, digital bus ads, and even a fully wrapped tram that cruised through the metro. To cap it off, we hosted an exclusive customer event at a venue along Flinders Street—washed in PacBio’s signature hues—with curated music, bites from Rice Paper Scissors, and a custom take-home cocktail by Little Lon Distillery.